WorksCase 01 / 06

Kamon

Next-month sales about 200%. Ranked No.1 “popular eel in Gifu” by Netorabo.

Client: Charcoal-grilled eel restaurant — Gujo, Gifu
Launch: 2026.01.20
Services: New build / LP / Mail-order shop / e-Gift / 5 languages
Website: kamon-unagi.com ↗

The work

Charcoal-grilled eel, in a 100-year-old sake brewery.

A landing page that opens with the noren curtain and live charcoal. The menu, three steps to eat it, guest reviews, FAQ, and an illustrated parking map. Our own mail-order shop, e-gifts you can send without knowing an address, a corporate page, seasonal features and a recruiting page — all in one flow, in five languages.

What happened

200%

Next-month sales. Officially adopted by Fairfield by Marriott; now supplying Marriott and one of Japan’s most renowned ryokan. Now marked “Highly rated” on Google Maps.

Google Maps showing the “Highly rated” label under kamon — *Google Maps*As shown on Google Maps (Oct 2026): the “Highly rated” label under the name.

“When I saw the finished site… it had become a film.”

Jiyaki Unagi Kamon (owner’s Instagram post, Jan 2026, translated)

Inside the site

The kamon site today, first screen on a desktop — *Before / After*Left: the previous site. Right: the site today. Drag to compare.

The previous kamon site, first screen on a desktop — *Before / After*Left: the previous site. Right: the site today. Drag to compare.

First frame of a phone scroll recording of the Kamon site — *Fig. 1*On a phone (about 14 s, no sound)

The Kamon site on a desktop — *Fig. 2*On a desktop (about 14 s, no sound)

Phone, first screen — *Fig. 3*Reading on a phone

Phone, further down — *Fig. 3*Reading on a phone

Performance

100 on all four mobile scores.

Measured with Google PageSpeed Insights on kamon-unagi.com (September 2026). Scores can move by a few points between runs. Measure it yourself ↗

PageSpeed Insights mobile result for the Kamon site: Performance, Accessibility, Best Practices and SEO all 100 — *Fig. 4*Google PageSpeed Insights (mobile)

Design notes

What we decided for this shop.

Color & Type: Ink black and charcoal gold. Shippori Mincho for Japanese, Cormorant Garamond for Latin. The name and headline are set vertically, at the eye level of someone standing before the noren.
Motion: The first screen is the noren and the charcoal fire. Seasonal particles (fresh leaves in June) change the temperature of the air. Motion only where it makes you imagine the smell.
Delivery: Call, Mail order and Access are fixed at the bottom on phones. Five languages: Japanese, English, Traditional and Simplified Chinese, Korean.

Credits

Client: Kamon — Charcoal-grilled eel restaurant — Gujo, Gifu
Launch: 2026.01.20
Audience: Tourists from outside the prefecture, and local weekday lunch guests
Period: About 1 month
Referral: Introduction by an acquaintance
Design & Development: NOUIKU GIFT ACADEMY
Direction: Hiroshi Wada
Scope: Planning, design and development — no templates
Website: kamon-unagi.com ↗

Your turn

We build your site first.
You decide after you see it.

Send us your shop’s name and an email address. In a few days, we show you a site made for your shop — free. No contract until you like it.

Write to info@nouikugift.com

Free to see/No sales calls/No minimum term/One shop per trade, per area