The work
The fifth generation of the Endōji Honmachi shopping street.
Built around the theme “the temperature in the hand”: chapters cool from the 320°C of charcoal down to the 36.5°C of a palm. Films of Shoro-to sugar candy, suri-mitsu and hand-grilled Kinshachi kintsuba, words from the owner couple, an illustrated map of Endōji, and pages for visitors in English and Chinese. A 149-year-old signboard, in today’s form.
What happened
1877→
Website launched July 2026 — the first in the shop’s 149 years.
“Not just a site that lines up our sweets, but a place where Shorodo’s gestures and the warmth of our craftsmen come through.”
Inside the site
Performance
100 on all four mobile scores.
Measured with Google PageSpeed Insights on shorodo.nagoya (September 2026). Scores can move by a few points between runs. Measure it yourself ↗
Design notes
What we decided for this shop.
- Color & Type
- Night black with deep crimson and sand. The history since 1877 is set line by line in vertical Mincho.
- Motion
- A single thermometer sits at the edge of the screen. It starts at the charcoal’s 320°C and falls chapter by chapter until it reaches the 36.5°C of a human palm — “the temperature in the hand” turned into the reading itself. The hand-grilling of Kinshachi kintsuba is shown on film.
- Delivery
- Four languages, so that visitors walking the street from abroad can read the names and origins of the sweets.
Credits
- Client
- Shorodo — Japanese confectionery since 1877 — Endōji, Nagoya
- Launch
- 2026.07.24
- Audience
- People looking for a gift to bring, and those far away who already know Shoro-to
- Period
- About 6 weeks
- Referral
- Neighbors on the same shopping street
- Design & Development
- NOUIKU GIFT ACADEMY
- Direction
- Hiroshi Wada
- Scope
- Planning, design and development — no templates
- Website
- shorodo.nagoya ↗
Your turn
We build your site first.
You decide after you see it.
Send us your shop’s name and an email address. In a few days, we show you a site made for your shop — free. No contract until you like it.
Free to see/No sales calls/No minimum term/One shop per trade, per area